Unsurprisingly, the GOP race is hitting the airwaves pretty hard here in Florida. My Floridian co-workers have told me that they are already sick of all the ads. That's unfortunate for them because they still have a week to go before the primary and the candidates are spending serious coin on ads. Mitt's apparently already bought $2 million in TV ads in the state and who knows how much his PACs have purchased. Newt's trying to catch up and one of his super PACs has reportedly purchased $6 million in ad time.
Sadly, my job has seriously cut into my local TV watching time so I don't yet have a real sense of who's dominating the airwaves. In fact, I've seen almost as many ads for David Maus Chevrolet ("Whatever It Takes!") but it does appear that Mitt has the upper hand for now. I think I've seen one pro-Newt ad while I've seen maybe half-a-dozen Romney ads with this one leading the way by far:
As you can see, Romney is trying to punch a hole in Newt's claims of being an outsider and for his ties to Freddie Mac. If I'm not wrong, those are the same attacks that seriously hurt Newt in Iowa. We'll see how effective they are this time around.
3 comments:
i heard on npr last night that gingrich barely has $$ for ads, though he managed to raise $2M in the last few days. in SC his super pac was spending twice as much as he was on pro-gingrich ads. oh, and that $5M he just got for advertising has one restriction: it can't be used for negative ads. will be interesting to see how he gets around that one.
Newt's lack of cash could be a real issue. I've read a couple places that the size of Florida and the short amount of time before the vote make TV ads particularly crucial. And, I have to think that Newt's gotta figure out a way to go negative. He's getting hammered.
Incidentally, another anti-Newt ad highlights his working on legislation with Pelosi as a mistake. It says a lot about the GOP mindset that they consider the simple act of sitting down with the other party something to attack.
Wonder if the ads in the Miami media market are different, given the Cuban ex-pats etc.
Actually, what I really wonder is, how funny is this?
http://28.media.tumblr.com/tumblr_lycf14hNwc1r3lm2qo1_500.jpg
I'm not George. I can't do funky hyperlinky stuff.
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